Introducing Bellecurve: available at Target Australia


Last week I was invited to an event in the city that was all about celebrating plus-size curves. It was an odd feeling, because most of the events or Press Releases I receive are for standard sized clothing labels. So, when Target contacted me I jumped at the chance and took myself into The Establishment in Sydney.

Stepping into the penthouse apartment of The Establishment Hotel, I was greeted by the beautiful Fiona Faulkner, the face of Bellecurve. Her beauty and warm personality set the tone for a great morning of fashion and mingling. I got to catch up with Natalie of XL as Life! and met up with a few other friendly faces.


Fiona shared with our little intimate group the collection and her favourite pieces. She shared layering tips, how she likes to wear pieces and how the new Bellecurve collection will work with your existing wardrobe. She talked sequins and how to take a look from Day to Night.


My initial reaction to the collection was about monochrome. To put it simply, the collection features lots of black with black tunics, black skirts and black capri cut-offs. There are different fabrics, with stretchy ponte maxis (with sexy splits) and oversized blouses in chiffon and sequin yokes.


But what moves it beyond a standard “plus-size” launch of oversized and black are pops of sequin, metal plate belts and a tropical-blaze of pink and pattern.
Sure, there is lots of oversized and lots of drape, but there is a clear attempt at bringing forth tailoring and flattering shapes to the curvy figure. Does it hit the nail right on the head? No, but it is certainly a start.


Here are my honest experiences of the collection so far:

Fit: This was one that I was most certainly interested in seeing. As a curvy lady who can now be seen as an “inbetweener”, it’s hard to find pieces that fit my shape (Jo from iCurvy has posted about her experience here). I tried pieces on in sizes 16 and 18 during the launch and found the fit odd and oversized, but in others too tight and restrictive. For ladies who cannot go instore to try on, they may find it hard to get it right the first time.
The sizing is what some call “Vanity” sized, in that larger sizes are labelled smaller. This not only makes it confusing but hard for shoppers. I would compare the size 16 to that of an Autograph 14, a regular Target 18-20 and a City Chic XS.

Quality: Where the sizing falters slightly, the quality makes up for it. The fabrics fit the body (where an item is designed too) or floats across bumps and lumps. The sequins seem secure and for the price, they feel luxurious. The sequin bolero is a steal at $59.00 with it being fully lined and hemmed in black satin, and the digital bodycon (which I am wearing below) would retail in other stores for well over $100.

Price Point: Comparing this collection based on what else is available to the plus-size consumer, Target have succeeded in getting a great product at a great price. Nothing in the collection is over $79.00 which when comparing to a variety of Australian retailers put it in a more affordable category. The benefit of being accessible in a large retail chain is that customers can also order online, lay-by or transfer (where available) between stores. The price gets a big tick from me.

Availability: This gets a thumbs down for me. The collection launched on November 4th and I went to the largest store in my area that day. The product was squished between Moda pieces and unless I knew what I was looking for, I would have missed it. The collection features a lighter coloured hanger but it would be great to have it hanging all together and merchandised correctly!
Some stores (like mine) didn’t receive all the products from the collection and stores outside Metro areas won’t receive the collection at all. While many ladies are upset about this, I understand this is the first time Target has launched something like Bellecurve and they are simply testing the waters! Having access to the collection online will make this much easier, and you can access the collection here.

Kaleidoscope Body Con Dress by Belle Curve – $69.00
I am wearing the Body Con here in an 18.
I’m not wearing any shapewear at all so excuse the lumps and bumps! As someone who NEVER wears Body Con dresses (I don’t even own one) this was the first dress I tried on and everyone at the launch adored it on my shape. ┬áIt felt super comfortable against my skin and the black panels “hold you in” as well. For $69.00 this dress is one of my favourite pieces in the collection (besides the Shine Bright Sequin Bolero!)

Float Away Tunic in Cobalt by Belle Curve – $49.00
Zoe Skinny Pants by Belle Curve – $49.00
I am wearing the tunic in a size 16 and the pants in a size 18.
No one else at our viewing tried on this tunic because on the hanger, it resembles something unattractive and typical of other plus-size retailers. I took the chance and changed it, tucking in the lower half and belting over the top to give this oversized tunic a younger 70s inspired look.
The Zoe pants were very disappointing for me simply due to the cut. I could not zip them back down after I put them on and size up! The calf and waist were big on me but the 16 wouldn’t zip up at all. The quality is great so if they fit, grab them but I have a feeling many other curvy women will struggle to zip!!!

The Lolita Dress by Belle Curve – Sold Out Online
Quilted Clutch with Bow by Target – Unavailable Online

I am wearing the Lolita Dress in an 18 but would buy in a 16.
Fiona was wearing this dress when we arrived and she looked simply stunning. I loved the way it draped across his body and the softness of the sleeves! I tried this on in am 18 but I would purchase in a size 16. I love that you could wear with or without the belt, wear with tights and boots or with sandals for summer. It was another pick of mine from the collection and apparently from everyone else – it is now sold out online!

Target-49Fiona was a goddess – but I can’t believe she turned up in the same outfit! Kidding!

Target want one of my beautiful Closet Confessions readers to take home a piece of Belle Curve for themselves! I have one $50.00 Gift Card for Target to giveaway to celebrate the launch of Belle Curve!

Win a $50.00 Target Gift Card

To enter, take a look at the Target website (click here) and leave a comment with the name of your favourite piece from the collection and how you would style it!
How easy is that!!?
Make sure you put your email in the comment so I contact you!

The winner will be based on creativity (ie how creative they design their ultimate outfit). The winner will be selected by me.

Get creative, ladies!

Contest Rules:
This contest is based on creativity and there will be no preference for who wins other than who presents the most creative outfit! Winner will be selected by Caitlin Bradley. There will only be one winner. The prize is a Target $50.00 gift card. This cannot be exchanged for cash. Winner must have provided a valid email address. Your details will be forwarded to Target so that your gift card can be sent to you. Winner to be announced on FaceBook and Twitter at close of contest. Contest closes November 17th at 11:30pm.

Closet Confessions

Categories: My Advice, My Events, My Frocking Fabulous, Shopping for Curves


  • Louise

    Those zipped skinny pants are really cool. I’d probably style them with a clean-cut white collared shirt, some textured black heels and a leather bomber jacket for a 50s/Grease vibe. Plus my Hilfiger wayfarer style sunnies and big gem-cut acrylic cuff.

  • Steph Thompson

    I would pick the kaleidoscope body con dress because it would be a great piece to transition from day to night. I could wear it in the office with a tailored blazer to make it more work appropriate but then I could change the blazer out for some bright heels like a hot red pair for drinks with friends and dance the night away. This dress would be great for all the christmas parties coming up too

  • Hankette

    I love the sequin bolero! To be honest, I would shake things up and wear it during the day, with a basic white singlet, boyfriend jeans and some sexy wedges… Breaking the “rule” that sequins should only be worn during the day!

  • Mandy D

    I love the Belle Curve Reach For The Stars Studded Top! I’d team it with skinny jeans (perhaps the Ladies Levis Skinny jeans on the Target website), black patent pointy toe heels, plenty of bangles and hair up in a loose bun.

  • Kim-Marie from Kimba Likes

    Really interesting read, Caitlin. Totes loved what you did with the blue blouse. The bodycon dress was amazeballs on you too.

    I am a size 12 (mostly!) but as I have chronic oedema, I sometimes float up to a size 14. Add in a pair of oversized boobs to the mix and I have no idea what size I am sometimes!

    I recently had to go up to a 16 dress in one store – taking off their size 10 top and size 12 pants to try it on, would you believe?! Same store, three different sizes.

    Although I’m not a plus size girl, I can understand the in betweener frustrations. Because I have curves, many skirts and dresses are just too short for me – they’ve got to get over my booty after all! Because I have EnormoBoobs, there are lots of styles I just can’t wear because they’re too revealing and make me look like a cartoon barmaid. I recently gave a friend of mine a lovely Leona Edmiston Frock although it fitted me (I wear size 1 to size 4 in Leona!), because the low ruched v neck was a bit rude on me. On her, the neckline was elegant.

    My favourite piece from the collection was the Isabella Lurex top. It is an oversized piece already. When it arrives, I’m planning on styling it with tube skirts of all lengths, with denim cutoffs and a pretty bra to work the off the shoulder look. I’ll add some feature jewellery in mixed metallics to play up the lurex fabric and team with mustard studded flats for an unexpected pop of colour.

    I also fell in love with the lovely sequinned bolero. It is a piece that works oversized so is the most accessible piece in the range. I’m going to style it with a striped tee and coloured skinny jeans. With an Aztec tank and denim shorts. Over a 50s style cotton full skirted rose printed dress. Over a navy satin wiggle dress with Tiffany blue heels for the Welshman’s Christmas party.

    Lovely to meet you and you’ve gained a new fan! Happy birthday too. Oh the possibilities of being 23!

  • Rachel T

    I’m still learning how to style pieces, I’ve always just thrown clothes together but I’m slowly starting to accessorize and get adventurous so hopefully I get this right! I’d choose the Isabella Lurex Top and with the idea of going out to town with the girls for a few cocktails I’d add super skinny black jeans, black platforms with a small metallic or beaded detail, hair up loosely with big gold hoop earrings, and a arm full of bangles with mix of gold, silver and an accent colour – either red or turquoise I can’t decide yet!

  • Michelle V

    The ‘glamorous life’ sequin dress
    Is by far my fave, I must confess!
    I’d style it with neon accessories
    And a glomesh bag, that’ll really please
    A beautiful scarf in my favourite hues
    A pair of tights, and some high heeled shoes
    A touch of vintage with a modern twist
    This dress is now on my Christmas wishlist!

    (email is

  • Nicola

    Hands down my fav piece is the kaleidoscope body con dress. It’d be easy to keep this piece simple, but I like to take things to the next level. So I’m imagining I’m wearing the dress to a night out on the town. I’d pair the dress with massive purple wedge suede heels (to give me some height to really make a statemen.) I’d also add a thick black patent belt around my waist to add definition. If it was a cooler evening then I’d rock a lace blazer, hopefully with a slight peplum (if this exists let me know!!!) Hair wise if go for a massive quiff and add some long diamond sparkly earrings along with a black glomesh clutch. Phew. I need to go shopping!

  • Claire

    My favourite piece in the collection (so far) is the Belle Curve Galmourous Life Sleeveless Shirt. I’d wear it unbuttoned (as it has the black singlet underneath) and tied up under my bust. I’d pair it with some high waisted dark wash denim skinny jeans, my black patent wedges that I recently bought from Target (a god send as I have really wide feet and was so happy to find some new shoes!), big gold hoop earrings, gold cuff bangle and bold red lips! I recently cut all my hair off and now can’t manage a scruffy bun, so instead I’d straighten my hair as it’s now an a-line bob for a sleek look :)

  • Jodie Carter

    I would love to add the Lolita Dress to my wardrobe. It could be dressed up with a fab pair of heels and bold gold statement jewellery and worn with wet look leggings for a rock chic look at night. A studded clutch would complete this look. The versatility of the dress would also mean that it could be worn with skinny leg jeggings for a more casual look during the day and I envisage it with a pop of neon being a statement earring and bling ring to break it up. I Can’t wait to see how the other ladies would style it. Loving the collection thank you Bellecurve!

Leave a Reply

{"error":"Website uid not found"}